Shaping the agenda
SportsPro has developed a comprehensive Advisory Board balancing international rights holders, broadcasters and technology leaders to shape the format and strategic direction of the event. The support and participation of these industry innovators ensures that we create the content, environment and ultimate value for each and every attendee.
DFL Digital Sports
Director of Mobile Strategy
Matt has over 25 years’ experience in mobile media and entertainment and Sport. He has been voted in the top 50 most influential people in online TV for four years running and in 2017 he was awarded the TV Connect People’s Choice award for the ‘Person who made the biggest impact on the connected entertainment industry within BT Sport he is responsible for developing the broadcaster’s mobile capabilities and long-term mobile strategy recently leading the team that delivered the award-winning worlds 1st remotely produced live sporting over 5G. He is also currently developing the strategy and roadmap for Augmented and Mixed Reality.
As part of the wider BT Group Matt is also developing the technology strategy for the Broadcast, Media & Entertainment over 4/5G. This encompasses an end-to-end approach incorporating both contribution and distribution of media.
Head of Digital Transformation
A senior digital marketing executive with over 20 years of digital media and technology experience across both B2C and B2B. Craig has an extensive and deep knowledge in developing and executing digital transformation and marketing engagement strategies that have a proven record in improving business performance. Craig is a focused and passionate change agent who strives to build world class teams that transform, innovate and disrupt legacy marketing models. Craig has broad & detailed knowledge of the digital technology landscape, media & brand planning, online consumer behaviour, mobile marketing, content development, OTT and consumer experiences and has been responsible for developing brand marketing strategies and digital transformation programs for some of the world’s largest brands including Rentokil Initial, STA Travel, Nokia, Microsoft, Tata and now Leading the digital transformation strategy at UEFA to enhance fan engagement across all areas of football.
Chief Transformation Officer
Michael Sutherland is the Chief Transformation Officer at Real Madrid, which is consistently ranked as the highest earning european football club and is one of the most valuable sports brands in the world. Prior to Real Madrid, Michael was the Director of Virtual Reality and Director of Product and Design for Emerging Technologies at HP Inc in Silicon Valley. He has been an active angel investor, founder and advisor in early stage companies and has led the growth and commercialization of technology startups in Silicon Valley. He is a global technology leader and expert in corporate innovation and commercialization of new technology products.
Chief Technology Officer
European Tour / Ryder Cup
Michael was appointed as the CTO for the PGA European Tour in November 2017, with the responsibilities extending across Digital Systems, Scoring Systems, Technology Infrastructure and Data Management including Official World Golf Rankings.
Formerly, Michael was CEO And Co-founder for TrueGold Communications, a sports marketing agency specialising in technology-based global sport sponsorship, supporting the number of Olympic Games and sponsors for Rio2016, Pyeongchang 2018 and Tokyo2020, as well as the 2019 Pan American Games in Peru.
Head of Communications, Digital and Content
Alexandra has achieved industry-wide recognition in her use of technology to transform the perceptions of a traditional brand in her role at Wimbledon, building an award-winning digital and communications strategy that is at the heart of the long-term future of the brand.
Through the combination of a content-first, platform second approach, a data-led audience strategy, and placing value on consistent innovation as well as continuous evolution, Alexandra has led Wimbledon to become one of the most well-respected digital brands in sport.
Senior Vice President, Digital Operations
Director of Brand & Strategy
House of Highlights
Executive Editor, Live Streaming
Victoria Cotton is BBC Sport’s Executive Editor for live streaming. She is responsible for the commissioning of content and for further developing the live digital strategy that delivered over 3000 extra hours of live sport to BBC platforms last year. She is also their BBC women’s sport lead and oversees Get Inspired, the BBC Sport’s participation strand.
Global Sports Programming Lead
Rhys Beer is Facebook’s Global Sports Programming Lead. He leads a team responsible for developing and implementing the sports content strategy that supports growth for both Facebook and its partners’ video businesses. This spans live, in-game, catch-up, short-form and shoulder content across Facebook’s family of apps and covers both established and emerging sports rights holders and broadcasters.
Rhys previously held leadership positions at NBCUniversal, DAZN, the English Football Association and Setanta Sports. He recently received the prestigious honor of being named to the Leaders Under 40 Class of 2019.
Director, Broadcast Operations & Executive Producer
Motasem El Bawab
Head of Digital
Managing Director, International
Partnerships, Acquisitions & Content
beIN Media Group