Join over 65 experts from across the sports business ecosystem this September at the SportsPro Live virtual summit.
SVP Marketing, Europe,
Adrian started his career in the fast food industry with Pizza Hut leading all direct marketing efforts in Argentina. He then worked in FMCG marketing during a 10-year international career with Procter & Gamble in Argentina, Brazil, Chile and Venezuela.
In 2008 Adrian moved to the US to join Saatchi & Saatchi X and led the expansion of the Shopper Marketing business in Latin America, doing work for leading brands including Coca Cola, Procter & Gamble, Cadbury, HP, Diageo and Nestle.
Adrian joined Visa in 2012 as SVP Marketing – Latin America and the Caribbean, leading all marketing efforts including the local activation of the 2014 Brazil World Cup and the 2016 Rio Olympics.a
In early 2017 he moved to London, where as SVP Marketing – Europe he leads a team of 90+ marketers across the region. Under Adrian’s leadership, Visa has become the biggest and more active sponsor of Women’s Football in Europe, and run high-profile work such as the Christmas campaign supporting the High Street in the UK.
Board Member & Head of Digital
Chief Operating Officer, International
Chief Marketing Officer
Meredith Starkey joined the Panthers as Vice President – Chief Marketing Officer in March 2019 after nearly 10 years at T-Mobile where she was vice president of marketing- sponsorships and events. Prior to joining T-Mobile, she held sponsorship marketing positions at Motorola, Genesco Sports Enterprises, and D.C. United of Major League Soccer.
In her new role, Starkey is responsible for leading the Carolina Panthers first ever marketing organization driving brand growth, fan growth and engagement, and revenue growth while helping foster a fan centric culture.
During her time at T-Mobile, Starkey led the negotiation and renewal of T-Mobile’s multi-year, multi-million-dollar partnership with Major League Baseball reigniting the brand and business growth among a prime audience.
She revitalized entertainment marketing for the brand with partnerships like T-Mobile Arena Las Vegas; the company’s first ever naming rights deal, major music platforms such as American Music Awards and Billboard Music Awards. Starkey also led the launch of the brand in Esports with an integrated approach of league, team, and media partnerships.
VP, International Strategy
Chief Marketing Officer
Los Angeles Chargers
Matchroom Multi Sport
EVP/ Chief Business Development Officer
Fenway Sport Management
John Clark serves as Executive Vice President and Chief Business Development Officer for Fenway Sports Management (FSM). Clark oversees the Sponsorship Sales team that is responsible for selling integrated sponsorships across Fenway Sports Group’s prestigious portfolio of iconic sports properties, including Liverpool Football Club, the Boston Red Sox, NESN and Roush Fenway Racing, as well as FSM’s exclusive property representation clients, including Major League Baseball Advanced Media, THE NORTHERN TRUST, and NBA superstar LeBron James. Clark leverages his 20-year record of success to develop and direct FSM’s global sponsorship strategy, drive high-impact sponsorship opportunities, build the agency’s sales infrastructure and guide the sponsorship team in delivering ROI-driven relationships that connect FSM’s clients directly with target audiences.
Group Vice President, International Strategy
As the NHL’s Group Vice President of International Strategy, Jaka Lednik is responsible for the development and implementation of the NHL’s strategy in Europe. Since joining the NHL in 2017, Lednik has been instrumental in the introduction of new NHL initiatives in Europe designed to expand the NHL’s footprint abroad and super-serve fans worldwide. The NHL Global Fan Tour is an interactive fan experience and touring tribute to the NHL. In its first two years, the Fan Tour visited 12 cities in three countries in Europe. The fan experience pays tribute to extraordinary players, championship teams and the Stanley Cup with an innovative museum that includes original video content as well as interactive content.
Lednik leveraged the NHL’s relationships with its international broadcast partners to introduce NHL European Game of the Week, delivering NHL games live in primetime on weekends throughout the season to fans in more than 24 countries and territories across Europe. The programming initiative creates a destination viewing experience for loyal NHL fans across Europe.
Prior to joining the NHL, Lednik served as a Principal at The Boston Consulting Group in London, United Kingdom, where he advised leading national and international financial services, insurance and sports organizations on their key strategic and operational issues.
While in London, Lednik was part of the London Organizing Committee for the 2012 Olympic Games. In the lead-up to the Games, he was responsible for identifying and monetizing new revenue opportunities. During the Games, Lednik was the lead representative for the Commercial Function at the Main Operations Centre, the ‘control room’ for the Games, and coordinated the approach and response to live games issues across ticketing, sponsorship and merchandising. One of his key roles was managing the venue-by-venue operational response to empty seats across both the Olympics and Paralympics.
Throughout his career, Lednik has been involved with nonprofit organizations that have are committed to service, education and volunteerism. He was a trustee and board member for the ABCTT, a charity that aims to introduce young people to climbing.
Lednik earned a first class master’s degree in Chemistry from Oxford University in the UK. He is fluent in German and Slovene and is conversational in French.
Lednik also has an MBA from Harvard Business School. During his time in Boston, Lednik supported the Boston Celtics in sponsorship sales, focusing on the NBA team’s digital assets as well as innovative new business ideas.
Omar El Zayat
Head of Innovation Integration
Engineering Graduate from UC Berkeley and Arts & Métiers ParisTech, Omar El Zayat started his career as a Financial Auditor at EY, in Paris before launching a music co-creation startup. In 2015, Omar joins Paris&Co and becomes the director of Le Tremplin – the first sports innovation platform by Paris&Co. He is currently the Head of Innovation Integration at Paris 2024.
Chairman & Founder
Andrea is a leading entrepreneur who has has been at the forefront of the global sports media industry throughout his distinguished career.
Andrea is owner and Chairman of global investment company Aser Ventures; Leeds United Football Club and international sports content platform Eleven Sports.
Andrea has also led Aser Ventures’ investment in several growing digital businesses including Whistle Sports, Hellodi, Easyprod and Sports Data Labs, creating an ecosystem of innovative services and sports related content
SVP & Managing Director, EMEA
Harris Blitzer Sports & Entertainment
Chief Strategy Officer
Chief Strategy Officer
San Francisco 49ers
CEO & Founder
Craig Howe has led Rebel Ventures to become the preeminent global sports digital strategy firm with offices in Los Angeles, New York, and Madrid servicing dozens of leading sports organizations, media companies, and brands around the globe. Rebel Ventures is fiercely dedicated to helping sports organizations and brands transform into modern media and entertainment companies, and has long standing working relationships with iconic sports brands such as Real Madrid, the NBA, Golden State Warriors, Chicago Bulls, Boston Red Sox, Wimbledon, and Juventus.
Craig’s route into digital leadership stemmed from his role as a global marketing executive for Electronic Arts and Universal Interactive. He founded Rocket XL, one of the first social media agencies in 2002 which was later sold to V7 International in 2008. In 2014 Craig joined SnappyTV as a Growth Strategist. The company was sold to Twitter and now serves as Twitter’s Amplify video technology.
Craig has a BA in Business from the University of Colorado, and participated in an adjunct MBA classes at Stanford while working at Electronic Arts. He has also written for Wired, Huffington Post, AdAge, and Bleacher Report.
Director, Corporate Ventures
Head of Content
Appointed in December 2018 as Head of Content, Nolan oversees content production for Manchester United’s vast global network of outlets that engage the club’s 1.1 billion fans.
Nolan runs a team of storytellers and content experts that service the club’s websites, apps, social media and the 24/7 club TV channel, which has experienced record growth over the past 12 months. Nolan is also responsible for the club’s print products such as the iconic ‘United Review’ matchday programmes, its monthly magazines, books and membership titles.
Nolan started out at Yahoo in 2004 as a Product Manager, quickly jumping on their popular Fantasy Sports products as he noticed their potential as a growth engine for the Yahoo Sports network. Yahoo’s Fantasy products grew from niche to mainstream, and by 2012 were generating six billion page views a month across soccer, cricket, golf and American sports. Off of that success Nolan was handed the keys to Yahoo Sports in 2013, managing all International sites, including Yahoo Cricket and the Yahoo Eurosport partnership in EMEA.
In 2016 Nolan jumped into startup world, becoming Chief Content Officer at Dugout, joining pre-launch and growing the team to 75 people and launching to market. The startup was part-owned by some of the worlds biggest clubs, which is where he started to intimately understand the dynamics of football clubs around the globe. After serving as SVP Head of Digital at Motorsport Network for just over one year, Nolan joined Manchester United midway through the 2018/19 season.
Global Head of Partnerships
David joined Real Madrid in August 2018 and brings his 25 years of professional sports sales, marketing and leadership experience to drive Real Madrid’s world-leading Global Partnerships program to even greater heights. David began his career in professional sports in Toronto, Canada where he ascended from an entry-level Day One employee with the NBA’s Toronto Raptors through to Chief Commercial Officer of MLSE; owners of the Raptors as well as the NHL’s Toronto Maple Leafs, MLS’s Toronto FC, the CFL’s Toronto Argonauts and the NBA2K league’s Raptors Uprising esports team.
SVP, Corporate Partnerships & Business Development
SVP & Chief Information Officer
DFL Digital Sports
VP & Head of Marketing
Yale Wang is vice president/head of marketing at fuboTV. Launched in 2015 as a soccer streaming service, fuboTV is today the sports-focused live TV streaming platform with more top Nielsen-ranked sports, news and entertainment channels for cord-cutters than any other live platform.
Wang, who joined fuboTV in 2017, leads all North American marketing efforts for the company, focusing on implementing data-driven digital marketing strategies to drive subscriber growth.
Previously, Wang was VP and head of marketing for DramaFever, a streaming OTT network that was acquired by Warner Bros. Digital Networks. Prior to his five year tenure at DramaFever, Wang was an investment banker for the technology, media and telecom sectors at BMO Capital Markets.
Wang holds a degree in Economics from Brown University.
Founder & Chief Executive
Bruin Sports Capital
George Pyne is CEO of Bruin Sports Capital which he founded in January 2015. Bruin specializes in developing high-growth, high-yield global businesses in the technology, sports, media, live events, marketing, and entertainment sectors. Today, Bruin’s reach spans five continents, and its companies are in business with virtually every top sports league, rights holder, governing body, blue-chip brand, and sporting event.
Editor in Chief
Mary Byrne is the Editor in Chief for the Olympic Channel. She is responsible for leading the global platform’s overall editorial strategy, including the content planning and implementation for the platform’s digital, social media, news, production and original programming divisions.
Byrne brings more than 25 years of journalistic experience to the Olympic Channel. Most recently, she served as senior deputy editor for ESPN Digital & Print Media where she was responsible for the editorial operations for their daily coverage in addition to overseeing cross-platform collaboration and integration.
Prior to ESPN, Byrne served as sports managing editor at USA Today for three years which included oversight of their sports pop culture site “For The Win.” Previously, she served as deputy sports editor at The Associated Press for six years where she helped with the organization’s implementation across social media. Her experience also includes leading the on-site coverage of six different Olympic Games for multiple media outlets which include a stint as USA Today’s Olympics Editor.
Byrne, a former president of the Associated Press Sports Editors (APSE), is an active member of the Association for Women in Sports Media (AWSM). A native of Michigan, USA, she is a Phi Beta Kappa graduate of the University of Missouri-Columbia, where she earned bachelor’s degrees in journalism and Spanish.
Head of Sustainability
Chief Technology Officer
Michael was appointed as the CTO for the PGA European Tour in November 2017, with the responsibilities extending across Digital Systems, Scoring Systems, Technology Infrastructure and Data Management including Official World Golf Rankings.
Formerly, Michael was CEO And Co-founder for TrueGold Communications, a sports marketing agency specialising in technology-based global sport sponsorship, supporting the number of Olympic Games and sponsors for Rio2016, Pyeongchang 2018 and Tokyo2020, as well as the 2019 Pan American Games in Peru.
UK Sponsorship Lead
As sponsorship lead for Toyota in the UK, Tom has overseen the development and execution the local strategy which will see Toyota communicate the vision for the future of its business through its partnerships with the Olympic and Paralympic Games. As the brand transitions from an automotive manufacturer to a mobility company, next year’s ‘home’ Games in Tokyo is a critical point in the evolution and a unique opportunity to signal this ambition at scale. Part of this strategy has been to develop UK-wide ‘legacy’ projects, which utilise participation as a means of developing a lasting societal legacy for Toyota’s investment in the Games and reinvigorating the Toyota brand.
Prior to joining Toyota, Tom was Senior Strategist at Synergy (now Engine Sport) within their consultancy practice, working with brands such as Martini, BMW, SKY and RBS. In 2017, he was named as one of 30 NextGen industry leaders under the age of 30 by Sport Industry Group.
With more than 35 years of experience as an executive leader and a proven track record working at the highest levels of sports administration on the global stage, French national Thierry Weil is an international, multi-cultural and multi-lingual leader. He is fluent in French, German and English. His strong international reputation in the highest echelons of the sports industry has been cemented thanks to his executive roles at two companies – Adidas Global and FIFA (Fédération Internationale de Football Association).
Thierry Weil spent over 25 years working for Adidas and held the position of Vice President, Global Football Sports between 2003 and 2007, before enjoying a ten-year spell as Director
of Marketing with FIFA. Thierry Weil was appointed Chief Executive Officer of the International Hockey Federation in March 2018. He believes the values and respect within all levels of hockey are unique, whilst new international events, including the FIH Hockey Pro League, as well as Hockey 5s – the five-a-side format of playing hockey – present exciting opportunities for the growth of the sport worldwide.
Since joining FIH, Thierry Weil has overseen the successful organisation of numerous FIH events, including the 2018 FIH Men’s and Women’s World Cups, the launch of the inaugural
FIH Hockey Pro League in 2019, the 2019 FIH Series Finals and the FIH Hockey Olympic Qualifiers.
Director of Strategy and Business Development
Vice President & General Manager
Steve Sayer is Vice President and General Manager of The O2, the world’s most popular music and entertainment venue. As VP & GM, Steve heads up the Senior Leadership team at The O2, and is fully accountable for all aspects of venue management across the busy campus, including overseeing all aspects of venue strategy, improving the experience for The O2’s many customers, venue development projects and driving continued commercial growth.
Head of EMEA Media Marketing
Simon Frost is the Head of EMEA Media Marketing at AWS. In this role, Simon is creating opportunities for the media industry to engage with AWS and its partners, to better understand how moving media workflows to the cloud can unlock new value, create fresh growth and ultimately delight viewers globally.
Head of Sustainability
|Hattie is the Sustainability Manager for The All England Lawn Tennis Club, which stages The Wimbledon Championships. There she is responsible for developing and supporting the environmental sustainability agenda for the organisation across climate impacts, resource use and biodiversity. She joined the AELTC in February 2019 following nine years as Sustainability Manager for the BBC. Hattie holds an MSc in Environmental Technology from Imperial College London. Hattie will share the AELTC’s approach to protecting the environment for 50 weeks of the year as a club and how this is magnified during the Wimbledon Championships.|
CEO & Co-Founder
CEO & Co-Founder
SVP Business Development
Jean-Luc Jezouin is Senior Vice President Business Development at NAGRA, in charge of new opportunities.
Jean-Luc joined the Kudelski Group in September 2007 as Senior Vice President in charge of developing the Mobile TV business. In 2009 he became Senior Vice President Product Line Management responsible for the Digital TV portfolio for conditional access systems and end-to-end solutions. From 2011 to 2017, he was Senior Vice President in charge of Sales and Services for the Asia Pacific region.
Prior to this, Jean-Luc was Vice President UMTS/LTE Product Line Management with Alcatel-Lucent after their acquisition of Nortel Networks’ UMTS business, where he led their UMTS and GSM portfolios from 2004 to 2007 and other executive positions in Sales & Marketing and Operations, in Europe and Asia since 1995.
Jean-Luc holds a PhD degree in Computer Science from the University of Paris, France, a Master of Science degree in Computer Science from the University of Southern California (USC) in Los Angeles, USA, and an Electrical Engineering degree from the “Ecole Supérieure d’Electricité (Supélec)” in Paris, France.
Deputy Stadium Manager
I have worked for Arsenal for 15 years and have experienced the move from the old Highbury stadium into the new Emirates Stadium. Coming from a facilities-based background we have always been involved in operating and managing building. At Arsenal, we have started our sustainability journey by looking at energy usage and waste management and have had success in reducing both.
The Ocean Race
Susie established Earth to Ocean in 2009 as a specialist sustainability consultancy specialising in the sports sector as well as other organisations who look to deliver more than business as usual. Her early career was in marine and coastal policy and management from a practical perspective as well as a consultant. Susie continues to lead the sustainability programmes for high profile projects currently working with SailGP, international sailing league, Goodwood Estate and Events, Ben Ainslie’s Land Rover BAR team, the Ryder Cup 2014, the European Tour Green Drive Programme as well as London 2012 Olympics and Paralympics
Carlo De Marchis
Naturally curious, part of Carlo’s role as Group Chief Evangelist is to push boundaries and ensure innovation remains at the heart of Deltatre. “I’m constantly researching,” he says. “I read between 50 and 200 articles every day.” Today, he is an innovator, challenger, thought-leader, public speaker – a true Deltatre evangelist.
Co-Founder & CEO
Partner, Head of Sport Business Group