Chief Technology Officer
Chief Commercial Officer
Chief Executive of Media
Bio coming soon…
Chief Strategy Officer
Craig is the CEO of Zwift Esports, and most recently, he has been responsible for agreeing terms with the UCI, the World Governing Body of Cycling, to host the inaugural Cycling Esports World Championships in 2020 on the Zwift platform.
The introduction of this new discipline of the sport will be a major milestone in the history of cycling.
Craig has nearly two decades of rights holder and agency experience in the sports, media and entertainment industry.
He has previously been responsible for leading commercial strategy and sales, digital transformation and global brand development at the Premier League, one of the world’s most successful sports properties with 1.3 billion weekly followers, £3bn annual revenue and a 17% CAGR over the last decade.
Prior to the Premier League he worked in a variety of roles at agencies and governing bodies. Craig is a Chartered Marketer and Loughborough University graduate, with a Master’s degree from The University of Texas.
An avid sports fan and participant, Craig has undertaken various endurance events for charity and is a former collegiate athlete who represented Great Britain at the World University Games.
VP, Media Technology & Delivery
Bio coming soon…
Founder & Chief Executive
Bruin Sports Capital
George Pyne is CEO of Bruin Sports Capital which he founded in January 2015. Bruin specializes in developing high-growth, high-yield global businesses in the technology, sports, media, live events, marketing, and entertainment sectors. Today, Bruin’s reach spans five continents, and its companies are in business with virtually every top sports league, rights holder, governing body, blue-chip brand, and sporting event.
Director, Corporate Ventures
Global Chief Executive
Director of Strategy and Business Development
Deputy Stadium Manager
I have worked for Arsenal for 15 years and have experienced the move from the old Highbury stadium into the new Emirates Stadium. Coming from a facilities based background we have always been involved in operating and managing building. At Arsenal, we have started our sustainability journey by looking at energy usage and waste management and have had success in reducing both.
Susie established Earth to Ocean in 2009 as a specialist sustainability consultancy specialising in the sports sector as well as other organisations who look to deliver more than business as usual. Her early career was in marine and coastal policy and management from a practical perspective as well as a consultant. Susie continues to lead the sustainability programmes for high profile projects currently working with SailGP, international sailing league, Goodwood Estate and Events, Ben Ainslie’s Land Rover BAR team, the Ryder Cup 2014, the European Tour Green Drive Programme as well as London 2012 Olympics and Paralympics
Chief Technology Officer
Michael was appointed as the CTO for the PGA European Tour in November 2017, with the responsibilities extending across Digital Systems, Scoring Systems, Technology Infrastructure and Data Management including Official World Golf Rankings.
Formerly, Michael was CEO And Co-founder for TrueGold Communications, a sports marketing agency specialising in technology-based global sport sponsorship, supporting the number of Olympic Games and sponsors for Rio2016, Pyeongchang 2018 and Tokyo2020, as well as the 2019 Pan American Games in Peru.
Chief Executive, Future Sport
Head of Marketing
General Manager, Marketing & Content
Head of Digital Projects
FC Bayern Munich
Benjamin is a native from Munich, Germany that studied Media Management and Sports Marketing. Steen has worked for over 15 years now in Germany’s largest and most successful soccer club, FC Bayern Munich. Since 2010 Benjamin has been responsible for the operations, marketing and development of digital projects. In 2014 Benjamin was put in charge of customer care, digital licensing as well as the digitalization of the Allianz Arena.