Partners

NorthStar Solutions Group is an award-winning, boutique Strategy Realization firm that specializes in designing and delivering purpose-built, results-oriented solutions that enable our clients to synchronize their data, processes, technology and people within a collaborative, agile execution framework to execute critical business transformation strategies and realize lasting organizational change. 100% Every Time.

For nearly two decades, NorthStar’s unwavering commitment to its core values of Integrity, Leadership, Commitment, Teamwork and Follow-through; focus on understanding and exceeding client expectations; uncanny ability to execute and deliver tangible results, and flexible best-value delivery has resulted in successful delivery of 1000+ solutions for dozens of clients across a multitude of geographies, industries and business functions.

*NorthStar is a US Veterans Administration, Disability:IN and NaVOBA certified Service-Disabled Veteran Owned Small Business (SDVOSB)

Ottawa Tourism represents and markets the capital city of Canada to major event organizers, convention planners, tour operators, travel media, and travellers. Ottawa is a true four-season destination with an enviable sport hosting record, from rugby to curling and from cycling to ice hockey. Our region delivers modern facilities, easy access throughout the region, an engaged volunteer pool, and a hospitality sector that is well-versed in delivering VIP experiences. Located on the traditional territory of the Algonquin Anishinaabe, at the confluence of three mighty rivers and with an impressive collection of national museums and galleries sharing the stories of Canada, our history is reflected in our bilingual (English/French) service with a decidedly welcoming flair. Let’s work together to create memorable events!

Pledgeball is a research-backed charity that engages fans around environmental sustainability, and are organisers of Green Football Weekend. Pledgeball works with stakeholders across the world of sports, from clubs and fans, including partner the Football Supporters’ Association, to County FAs and sport governing bodies.

Choicely’s no-code app development platform offers a simple, fast and affordable platform to build & maintain high quality mobile apps.

Choicely app builder is trusted by leaders in media, sports & entertainment.

Founded in 2015, SmartFrame Technologies is a London-based software provider that’s redefining the digital image standard. SmartFrame allows advertisers to serve their ads inside its SmartFrame images, with prominent placement and full-image ad overlays for maximum impact, all within contextually relevant environments. Furthermore, SmartFrame images are equipped with a range of interactive features to help boost engagement and dwell times, helping advertisers to achieve the best ROI for their campaigns. Say hello to the future of online in-image advertising.

MAGNIFI is a cloud agnostic platform that uses AI and ML powered technology to create new assets from video content in real time.

The company was formed in 2016 by Vinayak S, Saket Dandotia and Alok Patil. Magnifi uses deep learning technologies to meta-tag video content and generate bite sized clips based on pre-identified key parameters (for eg: in Football – goal, save, yellow card etc). The clips are auto-resized and time-optimised to suit different social platforms and can be auto-shared with relevant graphics and bumpers added as per the client’s requirements. The entire process is automated and does not require any manual intervention.

Magnifi offers two options: An API based developer friendly model or a full service easy to use platform solution. The client therefore has the option of choosing an option that suits their specific needs with minimal disruption to their existing workflow.

From holiday parties to festivals, stadiums are in need of a simple yet robust tool to sell to a wide variety of customers all from one platform. Many stadiums found a winning solution with Visiting Media and the TrueTour experience. Blending bespoke virtual content with all of your current sales assets, our customers receive best-in-class media delivered via a digital asset management powerhouse. The TrueTour Experience makes using cutting-edge immersive media pragmatic and possible to leverage.

Flowics is an Audience Participation & Cloud Graphics Platform that helps broadcasters, streamers and content creators optimize their production workflows and attract, retain and monetize viewers across all digital environments with interactive experiences. Trusted by leading television networks and sports organizations across the US, Latin America and Spain, including FOX Sports, Turner, Viacom, Televisa, TV Azteca, Movistar+, beIN Sports and LaLiga, Flowics’ Cloud Graphics solution enables customers to create and remotely operate graphic overlays incorporating social media content and audience participation, for live streaming, broadcast and venue screens.

Brightcove is a pioneering force in the world of online video and has been
since its founding in 2004. The company continues to push the limits because
Brightcove believes in video’s unmatched power to educate, inspire,
entertain, and communicate. Day in and day out we help our customers focus
on using video to move their business in meaningful ways, whether that’s in
broadcasting or publishing, marketing, or enterprise communications. We do
this through continuous technical innovation, nurturing a broad video-centric
ecosystem, and by being a true partner to our customers. Video moves us
and it moves our customers, thousands of them in 70 countries.

collectID connects physical merchandise with the digital dimension and Metaverse by adding a smartphone-ready NFC tag into each product and creating a digital twin or NFT for each corresponding physical product. By linking physical merchandise to the blockchain, collectID ensures product authenticity while building a direct connection between brands and consumers. This allows for personalized communication and new opportunities of revenue generation. Additionally it increases the physical value of the product, and enables fans to wear merchandise in the digital world.

Data Talks helps you to create a world-class supporter experience, based on your data. With their leading-edge Sports Customer Data Platform (CDP) you can build personalized supporter engagement by collecting, analyzing, and acting on your data. First, you collect data from different sources, such as websites, email, social media, apps, in-stadium purchases, merchandise plus more, into one place. Then you get a 360° supporter view where you can discover valuable insights. Last but not least, you act on your insights using automated campaigns to create an outstanding supporter experience!

Data Talks is an international company with Swedish roots. Some of their customers are AIK (Sweden), PAOK FC (Greece), RC LENS (France), the Swedish Golf Federation (Sweden), Ferencvaros (Budapest), Collingwood FC (Australia), and more.

Link to the Data Talks podcast for more information: https://anchor.fm/data-talks-cdp

To highlight XCM in the most formal way, we are data, technology & marketing specialists…that’s the Sunday name out of the way!  To give you a broader understanding of what we do we exist to transform complex data into actionable opportunities with one overpowering goal in mind and that is to help our clients to integrate, supercharge and humanise their data to generate optimal intelligence for their people, ensuring they maximise performance from their fans and customers. In a nutshell, that’s the remit from top to bottom throughout our business.

We firmly believe that if you are looking to build a meaningful and game-changing solution which drives significant incremental business value, that a bespoke and flexible approach is the answer.  When we started the journey to create our own Customer Data Platform, one thing sat firmly at the top of our agenda – that being that we must create a highly ‘customisable’ solution, where the approach, design, deliverables and strategy are all geared towards a specific client.  The end result was Horizon, which offers a bespoke solution for data integration, identity matching, analysis, insight, data science models, decision intelligence, CRM, personalisation and reporting dashboards

So what are our credentials in Sport? This is a sector in which XCM see great potential for growth and as part of that progression we have been successfully working with both Aston Villa FC and Silverstone for a number of years.  Our heritage is built around mature markets in Retail and Gaming and it is through clients in these sectors that we have developed a natural crossover into Sport.  One example is our ongoing partnership with the global powerhouse Frasers Group , where we are helping to steer them towards complete data and CRM maturity.  It is projects like this that see us very well positioned to help businesses in Sport.

GrayMeta is a forward-thinking team of accomplished entrepreneurs and engineers who have developed a software product offering of intelligent metadata solutions powered by Artificial Intelligence and Machine Learning. The solutions dramatically improve workflow efficiencies and facilitate the monetization of assets through the automated collection and creation of metadata that produce valuable customer outcomes.

The GrayMeta Platform, in its simplest form, delivers artificial intelligence and machine learning technologies that are capable of reading, hearing, and seeing everything inside of virtually any digital asset or file type. From major professional sports teams looking for specific moments in content or footage, to leagues managing expanding ecosystems, the GrayMeta Platform delivers a simple and intuitive application that dramatically improves workflows, reduces enterprise costs, and enables powerful storytelling from their valuable archival footage.

Pixellot pioneered the concept of automated sports production as an affordable alternative to stream, analyze and monetize every game.

Founded in 2013, Pixellot’s AI-Automated technology solutions streamline the production workflow by automating live sports production and data extraction. +30,000 Pixellot systems are deployed by broadcasters, production companies, sports federations, clubs, universities, high schools, and coaching solution providers around the globe. To date, Pixellot has produced over 3 million live games from +70 countries across the globe.

Wavze is a specialty music resource for easy access to rights-cleared content by the most relevant emerging talent of today…from existing track leases or commissioned bespoke compositions for sync to talent for live performance. Wavze provides full service Music Supervision as well as content licensing, origination and talent (artists, producers, lyricists and DJs).

The CPD Certification Service evaluate further learning activities to the highest standards. Hundreds of thousands of professionals recognise our CPD Certified symbol as the qualitative benchmark that, not only reflects but also sets those standards. The CPD Certification Service supports the Continuing Professional Development policies of institutional and professional bodies on an increasingly international basis.

CPD submissions are assessed and certified against the universally accepted structured checklist which The CPD Certification Service has developed over the past 25 years. Our CPD quality marks are protected by international copyright legislation. The certification process takes an impartial and objective overview of structure and value to ensure full conformity to CPD guidelines.