Key Themes

Over the last 12 months we have seen noticeable trends representing a shift in how fans are engaging with and consuming sports content – particularly in the digital space. The content for SportsPro Live 2022 was aimed to provide you guidance on future proofing and staying ahead of the trends.

The 5 key themes we identified to help you transform your business at SportsPro Live are…


  • Sponsorship
  • Social Media
  • Fan Engagement
  • E-Commerce

Future Tech

  • Blockchain
  • NFT’s
  • Web 3.0
  • Metaverse
  • AI
  • Augmented & Virtual Reality


  • Digital
  • Business
  • Physical
  • Sustainability
  • Data & Analytics

Media Consumption

  • Broadcast
  • Social
  • Streaming
  • Audio

Live Events

  • Hosting
  • Procurement
  • In-Venue
  • Matchday Experience
“Unique insight and access to the leading practitioners across the business of sport, SportPro events have become the essential guide for the industry.”

Michael Cole, Chief Technology Officer, European Tour and Ryder Cup Europe

“SportsPro provides the only world view on the business of sports.”

Scott O’Neil, CEO, Harris Blitzer Sports and Entertainment, Philadelphia 76ers and New Jersey Devils

Our 2022 speakers included...