Key Pillars


Leading the conversation with experts from across the sports ecosystem, SportsPro Live 2021 will explore how people will conduct business moving forward. With a carefully curated agenda focused on 6 key pillars, the sessions will provide you with practical takeaways on how to keep ahead of the changing trends.

DATA

Machine Learning, Personalisation, Advanced Metrics, Predictive Analytics, Business Intelligence

FUTURE TECH

AI, Smart Venues, Invest, Start-ups

SUSTAINABILITY

Triple Bottom Line, Environmental Impact, Circular Economy

BROADCAST

Beyond Linear, Content Strategy, Media Rights, Production Innovation

DIGITAL TRANSFORMATION

Fan Engagement, Business Operations, E-Commerce, Talent Manager

SPONSORSHIP & MARKETING

Storytelling, Measurement, Real-Time Marketing, Brand Authenticity