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Key Pillars


In an uncertain world, sport needs to adapt. Join leading experts from across the sports ecosystem for the virtual edition of SportsPro Live as they discuss the most disruptive and challenging topics facing the industry today. Founded on six key pillars – everything from AI and data to sustainability and digital transformation will be tackled head on by the event’s pioneering speakers and thought leaders. Explore the key pillars below:

DATA

Machine Learning, Personalisation, Advanced Metrics, Predictive Analytics, Business Intelligence

FUTURE TECH

Artificial Intelligence, Smart Venues, Investment, Startups

SUSTAINABILITY

Responsible Innovation, Environmental Impact, Legacy Planning, Circular Economy

BROADCAST

Beyond Linear, Content Strategy, Media Rights, Production Innovation

DIGITAL TRANSFORMATION

Fan Engagement, Digital Strategy, E-Commerce, Automation

SPONSORSHIP AND MARKETING

Storytelling, Sponsorship Distribution, Real-Time Marketing, Brand Authenticity