Key Themes

SportsPro Live 2023 will connect and inspire sports industry professionals to anticipate, innovate and accelerate in the face of change.

The industry is changing. Rights holders are shifting to a direct-to-consumer (D2C) model. Rights and audience fragmentation poses an increasingly major challenge. Content creation and distribution strategies are shifting all the time. 

Society and your customers are also changing. Women in sport, sustainability, and purpose-driven businesses are now at the core of societal values and are driving customer behaviour.

Technological change is the heartbeat of the industry’s future. The emergence of powerful and transformative technologies such as Web3.0, VR & AR, artificial intelligence, and data & analytics capabilities, amongst others, are solving legacy challenges and driving future growth.

Organisations must also change. Fostering cultures of diversity, equality, and inclusion, embarking on digital and business transformation, and evolving commercial models are challenges and opportunities for every sports business leader. 


  • Digital & business transformation
  • Commercial models
  • Diversity, equality & inclusion
  • Business Intelligence
  • Leadership


  • Direct-to-consumer
  • Broadcast & streaming
  • Fan Engagement
  • 1st party data
  • Sponsorship & marketing


  • Web 3.0
  • Gamification & personalisation
  • VR & AR
  • Artificial Intelligence
  • User experience design


  • Sustainability
  • Purpose-driven partnerships
  • Women in Sport
  • Generation Z
  • Content creation & distribution
“Unique insight and access to the leading practitioners across the business of sport, SportPro events have become the essential guide for the industry.”

Michael Cole, Chief Technology Officer, European Tour and Ryder Cup Europe

“SportsPro provides the only world view on the business of sports.”

Scott O’Neil, CEO, Harris Blitzer Sports and Entertainment, Philadelphia 76ers and New Jersey Devils