Broadcasting the world’s biggest event
After the postponement of the Olympics last year, Yiannis Exarchos, Chief Executive of Olympic Broadcasting Services opens up about their approach to this summer’s games and the tech they’ll use to connect with the fans.
Yiannis Exarchos, Chief Executive, Olympic Broadcasting Services
Sponsorship with purpose
Telling powerful and purpose-driven stories is the key to engaging with consumers. Visa’s Head of Marketing Adrian Farina and the IOC’s VP of Marketing Christian Voigt dive deep into the building blocks of partnerships that go the extra mile.
Making informed business decisions
With over 20 combined years leading billion-dollar industries, Katie O’Reilly and Raven Jamison unpick how to successfully use data to influence your decisions.
Understanding and quantifying the value of sponsorships
From the return of sponsorship to the metrics you should be using to measure success. Director’s from Formula 1’s and New Balance outline how to quantify the value of your sponsorships.