30 April - 1 May 2019, The O2 , London

Where Technology Meets Sports Business

Key Stats

Director level or above
1 in 3
From overseas

Drill down into the most disruptive topics transforming the industry

The sixth edition of SportsPro Live will feature a future-focused sports agenda looking at the meeting point between tech, business and fandom.

We’ve added five new forums built around the hottest topics in sports business to ensure we go deeper than ever into the most disruptive topics transforming the industry today including: finance, artificial intelligence, esports, digital transformation and broadcasting.

Access all five forums and have the opportunity to network with all delegates over two days of cutting edge presentations.

Key Themes

  • What investment is driving tech growth, both sporting and non-sporting?
  • How blockchain and cryptocurrencies can change the sports industry?
  • Where are new technologies being applied? How is this helping drive product adoption and accelerate growth?
Artificial Intelligence
  • How Machine Learning is revolutionising sports video production
  • Ways to use data and analytics to attract viewership and boost fan engagement
  • How AI is changing the future of sports marketing
  • How to attract and engage tech-savvy sports fans. 
  • How can rights holders embrace esports in a way that’s credible and mutually beneficial?
  • What types of formats will extend the viewership and improve the experience for the esports fanbase?
  • How does the esports model tell us about how to reach fans on digital platforms?
Digital Transformation
  • How to leverage data and insight for digital growth?
  • How can sports properties embrace technological innovation and new forms of media to keep its audience engaged?
  • How can sports build a world-class fan experience?
  • What will the smart, successful OTT services of the future look like?
  • How has the growth of streaming services impacted the international market?
  • What are the opportunities and challenges for traditional broadcasters investing in OTT?


Will Staeger

President, Business Operations

Endeavor Streaming

Alongside Endeavor Chief Technology Officer Nick Wilson, Will Staeger oversees Endeavor’s business operations in video streaming services, spanning both internally developed streaming technology and the 2018 acquisition of NeuLion and its industry-leading platform technology. In his position as President Business Operations, Will is responsible for managing the company’s relationships with such clients as the NFL, NBA, UFC, Univision, Rogers Sportsnet, EFL, Eleven Sports, PokerGo, and many others.  He also oversees the company’s new business growth initiatives and synergies across broader Endeavor company business units.

Before stepping into his role at Endeavor Streaming, Will managed strategic content initiatives and executive produced all premium original series and specials as co-head of the IMG Original Content group. Prior to IMG OC, Will oversaw production at WWE as EVP Production, managing the production teams for all original programs included in the launch of WWE’s groundbreaking global premium content platform, the WWE Network.

Anouk Mertens

Chief Operating Officer


In November 2018 ELEVEN SPORTS announced Anouk Mertens would become Chief Operating Officer (COO). Mertens has served as Managing Director of ELEVEN SPORTS in Belgium and Luxembourg since October 2015, turning the business profitable in under three years and achieving 100% household distribution across the market. In her role as Group COO, Mertens will amongst other things; manage budgets in all areas, review market performances and seek synergies and operational efficiencies across the group. Mertens will also continue in her role as Managing Director in Belgium and Luxembourg.

Keith Pelley

Chief Executive

European Tour

On Monday August 3, 2015, Canadian Keith Pelley became the fourth Chief Executive in the history of The European Tour. Prior to joining The European Tour, he was President of Rogers Media in Toronto where he was responsible for leading the overall operations of the company’s diverse portfolio, including Television, Radio, Publishing, Digital Media, The Shopping Channel, subscription-based content services, Toronto Blue Jays, and Rogers Centre. Before that, he was Executive Vice-President of Strategic Planning at CTVglobemedia, President of Canada’s Olympic Broadcast Media Consortium – which won a record seven awards for its coverage of Vancouver 2010 – President and CEO of the Toronto Argonauts Football Club, and President of The Sports Network in Canada, a company he first joined as an Editorial Assistant in 1986. He is a graduate of Ryerson University with a BA in Radio and Television Arts, and also received an ATCL diploma from Trinity College in London.

Sean Bratches

Managing Director, Commercial Operations

Formula 1

Sean Bratches was named Managing Director of the Formula 1® Commercial Operations division in January 2017. With three decades of leadership, management and operating experience at multi-billion dollar scale in the media, entertainment, and sports business.  He spent 27 years at ESPN where for 10 years he served as Executive Vice President of Sales and Marketing. Sean lead a sales and marketing team that provided national advertisers access to ESPN and its media, marketing and content platforms.  He was also responsible for the first unified sales organization that represents The Walt Disney Company’s premier collection of sports assets across all media platforms.

Marina Storti

Director, Strategy & Proposition


Marina is the Director of Strategy and Propositions at NOW TV having assumed the role in December 2016 to shape the future of the OTT business, having joined from being Deputy Director of Strategy at Sky. In this role, Marina is responsible for managing and developing the streaming service’s end to end customer proposition, which includes the content, pricing, and positioning its five passes as well as the brand’s own line of streaming devices. Most recently she’s overseen the introduction of partner passes to NOW TV, with the launch of the hayu Pass, as well as the business’ first standalone broadband proposition, NOW Broadband. She is also responsible for building brilliant content and distribution partnerships and played a key role in establishing long term agreements and partnerships with the likes of BT and Netflix.



Alexander Ryazantsev

Chief Finance and Commercial Officer

Everton FC

Alexander (Sasha) Ryazantsev joined the Board of Directors of Everton Football Club in March 2016 following a successful career in finance and investment banking spanning more than 20 years.

He became the Club’s first Chief Finance and Commercial Officer in June 2018.

Sasha graduated from the Russian Plekhanov University of Economics in 1995 with a BSc in Economics and Commercial Management, later working as an investment analyst at Global Natural Energy PLC, where Everton major shareholder Farhad Moshiri was CEO.

After completing his Masters in Finance from the London Business School in 2002, Sasha joined ABN AMRO Bank, where he led a team advising European consumer brands on their capital structures and corporate financing. Sasha was then invited to join the corporate financing and risk solutions team at RBS in 2007, where he was responsible for bond issues and mergers and acquisitions across Europe, Middle East and Africa. In 2016, Sasha advised Mr Moshiri on the acquisition of a significant stake in Everton and the strategy of the football club going forward.

Born into a footballing family, Sasha’s father was a goalkeeper at a number of clubs across the former USSR in the 1960s and 1970s and he himself played at right-back for Dynamo Moscow boys until the age of 16 but then turned his focus towards his studies.

In 2018, Sasha completed the Business of Entertainment, Media and Sport programme at Harvard Business School to further enhance his commitment to the business of sport and finance.

Thomas Hal Robson-Kanu


Sports Ledger

With an exceptional passion to be the best, Thomas “Hal” Robson-Kanu has gone on from his early days as a young professional in his journey to playing in the English Premier League and at elite international level. Throughout, he has always been a leader who offers inspiration at every opportunity on and off the pitch. Asides being an elite sportsman, Thomas is a veracious advocate and enthusiast of blockchain technology, becoming devoted to using the opportunities offered by blockchain technology to impact the world of sports. Thomas is certain that the application of this technology will help the sporting world break new grounds, enriching interactions and changing the scope of value for vested sporting stakeholders across all sporting paradigms such as fans, athletes, clubs, and corporations. Thomas is co-founder at Sports Ledger, becoming the first elite professional sportsperson to conceptualise and develop alongside an accredited team, a game changing blockchain-based platform set to score numerous blockchain goals for the sporting industry.

Angela Ruggiero

CEO and Co-Founder

Sports Innovation Lab

Olympic Gold Medalist and member of the Hockey Hall of Fame with leadership positions at the highest levels of sport, including the Executive Board of the International Olympic Committee, Angela guides the strategies of major sports organizations in her role as CEO and co-founder of the Sports Innovation Lab.

Download the Agenda
Download now