Meredith Starkey joined the Panthers as Vice President – Chief Marketing Officer in March 2019 after nearly 10 years at T-Mobile where she was vice president of marketing- sponsorships and events. Prior to joining T-Mobile, she held sponsorship marketing positions at Motorola, Genesco Sports Enterprises, and D.C. United of Major League Soccer.
In her new role, Starkey is responsible for leading the Carolina Panthers first ever marketing organization driving brand growth, fan growth and engagement, and revenue growth while helping foster a fan centric culture.
During her time at T-Mobile, Starkey led the negotiation and renewal of T-Mobile’s multi-year, multi-million-dollar partnership with Major League Baseball reigniting the brand and business growth among a prime audience.
She revitalized entertainment marketing for the brand with partnerships like T-Mobile Arena Las Vegas; the company’s first ever naming rights deal, major music platforms such as American Music Awards and Billboard Music Awards. Starkey also led the launch of the brand in Esports with an integrated approach of league, team, and media partnerships.